Product You

Product You. Communicate your value. Boldly show it.

Be it.

Communication is the face, voice, and behavior of your behind-the-scenes hard work. Transform

your silent contributions into a visible, vocal and confident presence that stands firmly in your

expertise.

Product You is next level. It focuses on two things. One, alignment. When thought, word, body

and voice flow as one, a message lands clearly. Two, confidence. Detailed ideas, a light voice and

overly humble presence are indicators. These characteristics distract and suggest a lack of

confidence. Concise, eyes trained, back straight, non-hesitant speech, meanwhile, win ear space.

Product you tackles perception. How you speak, behave and connect with others creates a rapid

impression. We have little time to shape impressions. Others’ listening span is brief. Product You

transforms your workplace presence building your confidence through multi-exercise practice.

Product You trains. Class is your gym. We will work familiar and new muscle groups. Imagine. Your

core, firmly concise, in sync with your face, limbs and voice; your intention calibrated to the task.

You will stretch, lift and press deliberately toward these goals:

• Spoken Value: Learn to not just have value, but to eKectively communicate it.

• Visibility Value: Transform silent contributions into a visible, vocal, and confident

presence.

• Expressive Value: Master adapting expressivity to workplace situations and people

ensuring the right message is conveyed in the right way across audiences.

Why Product You?

You are your own product. Think of yourself like a classy dress shirt—what’s your color, fabric,

and unique design? Just as a brand markets its product, you need to market yourself. Unpack your

special qualities. Not through hard selling, but authentic connection across Western audiences.

Product You brings you out from the back of the rack, making you visible, valued, and recognized

for your unique contributions and articulate explanations.

Like any product, Product You is about building, testing, refining, and ultimately launching

yourself into the world in the most powerful, confident, and authentic way. Just as product

development involves feedback and iteration, your journey will do the same.

Product You is the voice of your technical expertise. It’s not enough to be the expert who works

behind a closed door, head down and focused solely on the task at hand. Rather than speaking

details focused on imparting information, practice communicating relevant ideas targeted at a

specific audience.

Product You is about being vocal when needed and seizing opportunities to contribute, even

when your ideas aren’t perfectly formulated. It’s about being ready to engage and speak

intelligently, with impact, at any moment. Ultimately, it’s about being recognized as an articulate,

confident expert—someone who avoids overwhelming others with details and is instead sought

after for solutions and their concise and pertinent insights.

What you will Learn:

1. Negotiation:

Be rooted in your value. Learn how to negotiate grounded in your value, expressing yourself

clearly. Listen to hear. Speak to bend, not break—converse ensuring you get what you seek,

whether negotiating conflict, feedback, on a job interview, salary or demands on your time.

Seek to understand, manage emotions, yours and theirs, and be fully understood.

2. Storytelling:

Show the value of your work by translating technical details into easily digestible

presentations. Whether you’re preparing a report or speaking spontaneously, enhance your

delivery with metaphors, analogies, and stories that capture the attention and buy-in of any

audience.

3. Personal Branding:

Be known for your value. Learn how to self-promote your achievements with dignity and

grace, ensuring your value is recognized and respected. Build your executive presence

from within. Learn to leverage small talk to build connections and a coterie of champions

who will support your career growth and open doors to new opportunities.

How you will Learn:

• Mindset:

o You will have two 1:1 coaching sessions. We’ll dive into your strengths to clearly

define your value. We’ll identify gaps, set goals, and track them bearing in mind the

key question: “What do I really want?” from your current work and career.

o The WeChat Hotline replaces homework, serving as support for workplace

challenges as they arise. Acts of Bravery are shared voluntarily on our group Chat,

reserving class time for mini lectures and structured practice.

• Thought Organization:

o Think fast before you speak. You’ll learn:

• Rapid Thought Organization (RTO)—a method that helps you organize your

thoughts before responding.

• Make structures second nature to support logic, flow, and clarity.

• Add mid and bottom lining techniques to make space for creative delivery.

• Practice, Practice, Practice:

o Hone articulation and precision through targeted ”gym” activities to make

confident speaking second nature.

o Expand your native language playbook, and the techniques and strategies you need

to know.

Cost:

• 6 monthly sessions

• 2.5 hours per session

• $1500.00

Session Dates and Times:

1. Saturday, February 15, 2025, 3:00 PM – 5:30 PM

2. Saturday, March 15, 2025, 3:00 PM – 5:30 PM

3. Saturday, April 12, 2025, 3:00 PM – 5:30 PM

4. Saturday, May 17, 2025, 3:00 PM – 5:30 PM

5. Saturday, June 14, 2025, 3:00 PM – 5:30 PM

6. Saturday, July 12, 2025, 3:00 PM – 5:30 PM

You in Six Months:

1. Perception Manager: You have shifted from an individual contributor mindset and taken on

the Product You mentality. You take charge of your career and define your journey—not the

organization. You know that how you show up is on you. Whether speaking one-on-one, in

public, to management, or across functions, how you communicate directly impacts how

others perceive your value. You know career growth and promotion start here.

2. Empowered and Confident: You understand that confidence starts from within. You

recognize your value and know what you bring to the table is worth sharing. Every time you

speak, you convey expertise while also promoting yourself. Actively seeking recognition

through networking and meetings boosts your confidence, and people take notice. You are

both a technical expert and someone who speaks to others’ needs in language they can

easily understand. After months of work, you stand tall, Product Ready, eager to engage.

3. Product You—you owe it to yourself.